When we started out in the food industry and considered a design and logo for SUUP, it was our intention to relay the distinct message: Nourish. Revitalize. Rejuvenate.
We prepare menu items that lend themselves to food experiences, while at the same time keeping you happy and healthy.
Our SUUP recipes are well thought out, and then are created and improved upon constantly. We learn what your taste buds get excited about, and we like to cater to them.
As a business in the vegan food industry, SUUP is continually looking for ways to offer our vegan customers the authentic smell and taste of foods they would not normally eat. For example, we are able to replicate the flavour and texture of sticky, barbequed ribs in a vegan product, and we can offer a house-made seitan that has the look and taste of bacon. By researching, experimenting with spices and house-made sauces, and taste-testing – again and again and again! – we are able to capture the tastes and textures of meat, fish, and poultry.
We are proud of our kitchen in downtown Toronto and the wonderful food that is created there from scratch. Walking into our kitchen is like walking into a farmer’s market, spice bazaar, and health food shop rolled into one. We use a wide range of products to create our deli cuts, vegetable beverages, baked goods, pizzas, seitan, and ready-to-eat entrées. And in doing so, we also make sure that you are gaining health benefits from all of them. Whether it’s by our baking with less sugar, or by us adding moringa powder to our moringa balls to give you a burst of energy in a long day; whether it’s by using mushroom powder in one of our spice mixes to help boost your immunity , or the kale added to a pizza because you need your greens, we’ve got your health in mind.
Conscious of flavour and the best ways to capture and present it in a healthy, vegan way, we’re committed to using only the highest quality ingredients while making sure that our products have no artificial preservatives or colouring. For example, all of our ready-to-eat entrées feature house-made sauces created from scratch. That’s a whole lot of sauces to make, using large quantities of spices and herbs to get our flavour combos just right. Even our Worcestershire sauce, BBQ sauce, and liquid smoke are house-made. By not using ready-made sauces or dressings for our recipes, and by creating our own raw materials, we have better control over the healthy measures SUUP strives for, whether that means we’re lowering your salt or sugar intake, and allowing healthy fats into a product.
To that end, we work hard to create vegan food that is fresh, made from scratch, and prepared in-house by us. We are proud of our efforts and recognize that our customers clearly enjoy SUUP’s menu offerings because…they keep coming back for more!